Crafting the Collection: Find Your Club
Cross Stitch | 1 min read time
Meet our graphic designer extraordinaire, Gemma, and learn more about the creation of our own cross stitch collection.
Find Your Club
Stitch & Story’s first cross stitch collection
To celebrate the arrival of our first in-house cross stitch collection, we chatted to Gemma, the graphic design extraordinaire and talented illustrator behind the designs, here at Stitch & Story HQ.
Where did you begin when coming up with the designs for this collection? How did the idea of creating clubs come about?
It all started with a brief to create a collection of animals, and a chosen colour palette to make it with. The idea to create clubs with animal designs came to me after seeing a t-shirt that said ‘coffee club’, and the ‘ocean club’ became the first of a long list of animals and potential clubs they could be mascots for! Being part of a club is filled with nostalgia for me: it makes me think of the excitement I felt collecting my badges as a Brownie Guide.
Tell us a bit more about your design process…
Once I’ve got a load of ideas, I start sketching and experimenting with different compositions and combinations of colours from our curated selection. When creating the concept sketches, I had to keep in mind how well they would translate into a cross stitch grid. This helped with the selection process of the final collection.
Which club in the collection are you a part of?
Ooh it would have to be the Dinosaur Club! Dino-inspired creatures appear in my illustration work quite a lot, so I feel like I have a special bond with my pre-historic pals!
Gemma is Stitch & Story’s graphic design superstar. She’s also an illustrator, creating magical worlds in dreamy zines and prints. You can discover her wonderland, Gemmy’s Cloud, on Instagram and Etsy.