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We are Stitch & Story

Our mission is to make knitting simple. Aimed at giving new knitters a stress-free experience in learning to knit, our all-in-one kits contain everything you need to get started and learn the basic techniques, including how to cast on, knit, purl, cast off, and sewing.

We want every knitted project to be meaningful, whether it’s for gifting or for yourself – the richness of stories created with every stitch builds a personal story, one that carries the imprint of its creator, quirks and all!

choose kit

Choose a kit

Our all-in-one knitting kits are perfect for the beginner knitter. Each kit contains everything you need to get started and learn the basic knitting techniques.

yarn colour

pick yarn colour

Customise your own kit with our selection of complimentary and modern yarn colours. Choose from super chunky or superfine baby merino wool.

get knitting

get knitting

With help from our simple illustrations, online tutorials, and knitting workshops, you'll be all set to create your own knitter's story.

our yarns

Super soft like candy floss, Stitch & Story’s yarns are made from 100% merino wool. As advocates of the Campaign for Wool launched by the Prince of Wales, we seek to promote wool as a sustainable and eco-friendly fibre. Our super chunky wool and superfine merino for babies are both perfect for all your crafting needs!

our yarns

YARN SALE - Grab A Bargain With Our End of Lot Yarns - Limited Stock Only!

End of Lot Clearance Sale! Selected yarn lots over 40% off for a limited time only. That's only £5 per 100g ball - stock up now for your winter knitting!*  Available...

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Our Sophie la girafe range travelling First Class

We've been busy... Last week we were at not one but two trade shows, flying directly from Top Drawer London to Kind + Jugend in Cologne! 

   We had an...

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It's International Make a Hat Day!

It's International Make a Hat Day! There’s a wonderful sense of accomplishment you get from learning something new so what better way to do so than celebrating Make a Hat Day
...

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@stitchandstory