We are Stitch & Story

Our mission is to make knitting simple. Aimed at giving new knitters a stress-free experience in learning to knit, our all-in-one kits contain everything you need to get started and learn the basic techniques, including how to cast on, knit, purl, cast off, and sewing.

We want every knitted project to be meaningful, whether it’s for gifting or for yourself – the richness of stories created with every stitch builds a personal story, one that carries the imprint of its creator, quirks and all!

choose kit

Choose a kit

Our all-in-one knitting kits are perfect for the beginner knitter. Each kit contains everything you need to get started and learn the basic knitting techniques.

yarn colour

pick yarn colour

Customise your own kit with our selection of complimentary and modern yarn colours. Choose from super chunky or superfine baby merino wool.

get knitting

get knitting

With help from our simple illustrations, online tutorials, and knitting workshops, you'll be all set to create your own knitter's story.

our yarns

Super soft like candy floss, Stitch & Story’s yarns are made from 100% merino wool. As advocates of the Campaign for Wool launched by the Prince of Wales, we seek to promote wool as a sustainable and eco-friendly fibre. Our super chunky wool and superfine merino for babies are both perfect for all your crafting needs!

our yarns

Final Reductions! Now up to 50% OFF selected sale styles...

  August has arrived and we're near the end of our summer sale. Be sure to grab yourself a super bargain including the Luca Pom Hat Kit for half price;...

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SUMMER SALE NOW ON - Grab your kit with big savings

Our Summer Sale has started - with up to 50% off knitting kits, yarns and craft materials. Don't know how to knit? Learn how to with our beginners knitting kits...

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Keep warm with our Chunky Merino Wool Yarn SALE!

  Brrr, it's getting cold again but don't worry! We're here to help with our Chunky Merino Wool! NOW ON SALE Perfect for a quick knit. Choose from 12 colours....

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@stitchandstory