We Make Crafting Simple
Our illustrative logo reflects the intricate beauty of crafting something for yourself, and suggests the storytelling nature behind our brand.
Inspiring A New Generation Of Hobbyists
Our company name, Stitch & Story, came about because we know how empowering it is to enable others - to start their own creative projects and tell their own stories. “I made that.” It’s a great feeling and whatever you’ve created, will far outweigh anything you could buy. It represents the leap you made to have a go and learn a new skill; a way of taking time for yourself; the thrill of creating something from scratch, unlocking your creativeness and sharing it with family and friends.
Made For Beginners
Stitch & Story’s journey began in February 2012 when, being born a Millennial, Jennifer Lam noticed that crochet and knitting were being lost to this generation. The crafts were perceived as old-fashioned with overwhelming terminology, cheap yarns and out-of-date patterns. Together with business partner Jen Hoang, combining backgrounds in design and publishing, we set out to create a product that would inspire more people to learn to knit and emphasise the richness of stories behind handmade products.
What started as a series of London workshops developed into knitting kits as we realised we weren’t reaching enough people in this way. Working from a kitchen table, the initial “workshop in a bag” knitting kit prototype was sketched and thus Stitch & Story was born.
Be Part Of Our Feel Good Story
Stitch & Story is the modern solution for the amateur crafter. The way we consume has changed; there’s a greater demand for personalised, meaningful and ethical goods that act as talking points. So, we are reinventing the traditional concepts of knitting and crochet to inspire a new generation of hobbyists.
Our aim is to encapsulate an individual's entire crafting life by bringing out the unique craftsmanship in everyone.
Where There’s Wool, There’s A Way
We love to hear from you or, even better, craft with you.
You can reach out to our wonderful customer service team with questions or feedback at firstname.lastname@example.org
Interested in joining the Stitch & Story team?
For marketing and press enquiries email email@example.com