Our Journal

For the latest Stitch & Story news, product launches, features, events, knitting, crochet and more.

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We're popping up in Covent Garden, London

We're popping up in Covent Garden, London

Learn with Stitch & Story  |  1 min read time

Stitch & Story will be taking part in a Beauty & Retail Popup event for 3 days in Covent Garden, London and w...

6 Reasons Why We're Celebrating Our 6th Birthday

6 Reasons Why We're Celebrating Our 6th Birthday

Inspiration  |  4 min read time

Happy Birthday Stitch & Story!

International Women's Day 2019 - Q&A with Jennifer Lam

International Women's Day 2019 - Q&A with Jennifer Lam

Inspiration  |  4 min read time

This year, for International Women’s Day, we asked CEO and Co-founder, Jennifer Lam, what empowered her to start Stit...

Hooked On Crochet? Wool Knitting Be Mine?

Hooked On Crochet? Wool Knitting Be Mine?

Crochet  |  6 min read time

Meet the S&S team and their loves this Valentine’s Day

POP-UP STORE ANNOUNCED - Shoreditch, London

POP-UP STORE ANNOUNCED - Shoreditch, London

Learn with Stitch & Story  |  1 min read time

Miffy x Stitch & Story Collection

Miffy x Stitch & Story Collection

Crochet  |  1 min read time

'For most people Miffy was part of their childhood – much like learning to knit or crochet! 

NatWest Spotlight Sessions: Export

NatWest Spotlight Sessions: Export

Inspiration  |  1 min read time

On June 20th 2018, Jen Hoang participated in a live broadcasting of NatWest Business Hub’s Spotlight Sessions, presen...

From Knitting Made Simple to Crochet Made Simple

From Knitting Made Simple to Crochet Made Simple

Crochet  |  1 min read time

Introducing brand NEW Stitch & Story crochet collection.

Mental Health Awareness Week and Save the Children

Mental Health Awareness Week and Save the Children

Inspiration  |  1 min read time

The London office of Save the Children asked Stitch & Story to be part of a weeklong series of lunchtime events f...

Exporting is GREAT - Stitch & Story and DIT

Exporting is GREAT - Stitch & Story and DIT

Inspiration  |  1 min read time

DIT’s Exporting is GREAT campaign, which looks to inspire and support more UK companies to take their first steps tow...

Stress Awareness Month and Mindful Knitting

Stress Awareness Month: Mindfulness and Knitting with Danny Hill

Guest Post  |  3 min read time

"By simply opening our awareness outwards and deliberately starting to notice our sensory experiences while knitting,...

Stitch & Story's fifth birthday! #askjens

Stitch & Story's fifth birthday! #askjens

Inspiration  |  7 min read time

Q&A with Jen & Jenny from their Instagram Live on April 4th 2018 #askjens

Jen & Jenny are making their TV debut!

Jen & Jenny are making their TV debut!

Inspiration  |  1 min read time

At 9pm on April 4th you can watch Jen & Jenny and a group of beginner knitters knit a bobble hat as part of BBC F...

International Women's Day 2018

International Women's Day 2018

Inspiration  |  1 min read time

Today is International Women’s Day...we’re championing the achievements of women in business and celebrating Stitch &...