Stitch & Story | Crafting Made Simple

Kali & Friends

Introducing our brand new baby collections, feature Kali and Kris

Craft Books

Shop our new category of books available now

Knit for your babies

Create beautiful and memorable personalised baby items for the little ones in your lives

Your crafting journey starts here

All-in-one kits

Everything you need to start your project

Stitch-by-stitch instructions

Designed with beginners in mind

Super-soft yarn

Quality yarns
bursting with colours

Expert advice

Got a question?
Ask us anything!

Crafting made simple

Our mission is to be both the inspiration to crafting, and the guide to learning. With all its ups, downs, and slipped stitches - you'll be proud to say "I made this".

Read our mission

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