Stitch and Story has collaborated with iconic global brand Miffy to create exclusive beginner friendly knitting and crochet kits using our signature merino wool yarns, bamboo needles and hooks, and easy-to-follow patterns. Reflecting Miffy’s timeless appeal the collection includes baby & kids, adult and homeware products. The initial AW18 kits comprise a baby knit hat, adult crochet slippers and amigurumi Miffy toy.
Jenny Lam, Managing Director of Stitch & Story, said: ‘Jen and I were both excited about creating a collection around a brand with such enduring appeal. Dick Bruna’s Miffy is so iconic, connecting with both adults and growing kids. Ever the eternal child, Miffy isn’t afraid to embrace new experiences and we wanted to reflect this joyful innocence in our Miffy collection.’
The all-in-one Miffy knitting and crochet kits, designed and packaged in London, contain everything a novice crafter needs to get started, from mastering basic stitches and techniques, to more advanced skills. Like Stitch & Story’s other craft kits, the beautifully packaged Miffy kits have been designed with the beginner in mind and contain our super soft, 100% sustainable merino wool.
Jen Hoang, Creative Director of Stitch & Story, said: ‘For most people Miffy was part of their childhood – much like learning to knit or crochet! For adults, the nostalgic memories evoked by Miffy are even greater when combined with knitting and crochet kits. We love that we’ve had the opportunity to design a kit that teaches beginners how to make their very own Miffy and takes them on a journey down memory lane.’
Suitable for both complete beginners and more experienced crafters, the Miffy knitting and crochet kits range from beginner to easy+ and are accompanied by online video tutorials demonstrating individual stitches and techniques.
With this timeless Miffy collection we invite you to discover your own unique creativity.
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Introducing brand NEW Stitch & Story crochet collection.