Last month, Stitch & Story took a trip to Cambridge to host a...

March 23, 2014

Last month, Stitch & Story took a trip to Cambridge to host a knitting workshop at Nordesign, one of our new stockists. We had such a lovely time knitting away with tea and ice-cream, we just didn’t want to leave! For those of you who’ve not heard of Nordesign, it’s a beautiful, Scandinavia-inspired lifestyle store selling throws to crockery, to fashion and accessories. Most notably is their huge Marrimeko range and I had to tear myself away or else the train ride home would have been a very heavy one!

Our knitting workshop was set up in their cafe part of the shop. As many of our knitters already knew the basic knit and purls, we decided to teach the drop stitch and slip stitch technique and for those of you who had missed out on our class, I thought I’d share with you the latter one. It’s a very simple pattern which adds texture into the work - as shown in our new Cynthia Jumper (out now!). The technique works by not working a stitch for 3 rows so that it becomes elongated. By alternating where they go, it also creates depth.

Here’s how:

Note: if you’re unsure how to make a slip stitch, watch our online tutorial here for help.

K - knit
P - purl
ss1 - slip 1 stitch

Cast on 12 stitches

1st Row: * k3, ss1, repeat from * to end.
2nd Row: * ss1, p3, repeat from * to end.
3rd Row: * k3, ss1, repeat from * to end.
4th Row: Purl to end.
5th Row: k1, ss1, * k3, ss1, repeat from * to end.
6th Row: p2, * ss1, p3, repeat from * to end.
7th Row: k1, ss1, * k3, ss1, repeat from * to end.
8th Row: Purl to end.

Repeating row 1-8 gives a elongated slip stitch as shown in the below Cynthia Jumper (grey panel).

Read More

We’re delighted to tell you our new S&S stockist, The Village...

March 13, 2014

We’re delighted to tell you our new S&S stockist, The Village Haberdashery, is now currently stocking all six colours of our scrumptious S&S The Chunky Wool yarn! Founder, Annie Barker offers classes and supplies for modern knitting, stitching and patchwork in her West Hampstead shop. Her love for products that offer a modern spin on traditional crafts means The Village Haberdashery is the ultimate go-to place for all things craftsy and you won’t be disappointed! There is so much fabric to choose from, as well as a wide selection of organically sourced yarns. Why not take a look and treat yourself to something or perhaps even take up a class in needlework?

The Village Haberdashery
47 Mill Lane,


Read More

IT’S FINALLY HERE: We’re now so proud to introduce you to our new...

October 24, 2013


We’re now so proud to introduce you to our new online website featuring all-you-need knitting kits, 100% merino wool yarns, online tutorials, and illustrations! Stitch & Story’s mantra - ‘knit to tell’ emphasises on the richness of stories behind handmade products.  Our first A/W13 kits collection is perfect for gifting and it have everything you need to get started on knitting, patterns ranging from beginners to expert.

New to knitting? That’s alright, our online videos shows you how and you’ll have something knitted up in no time!

Visit us:

Read More

The Big Connect 2013 Represented by Somewhereto, Stitch &...

July 14, 2013

The Big Connect 2013

Represented by Somewhereto, Stitch & Story was so proud to have been given the chance to meet HRH The Prince of Wales and showcase our business at the 2013 Big Connect event. Held every year, it is one of the biggest business connect events (around 1,000 people attended) which helps businesses in their communities to network with other charities, small/big businesses and social enterprises. The aim is to share, learn, and build powerful networks.

Among the crowd were Fujitsu, Waitrose, M&S, and The Big Lottery fund. Stitch & Story’s stand was right in between Waitrose and M&S - what a rare opportunity for a start-up biz like ours! Not only this but Stitch & Story was one of only 5 groups who got on the call sheet to meet Prince Charles - and he was particularly eager to connect us with Start, one of his campaigns to help promote sustainability!

In anticipation to the big day, we knitted a little bunny and booties for HRH to give to his grandchild - due any time now! We were so pleased that the gift was well received and he even told us to get involve with his campaign for wool! Having perfected the curtsy, one faux pas I did make was when his royal aide later came back to ask for a business card I hadn’t realise he was an aide (everyone on the day were wearing suits) and I asked him if he wanted to sign our newsletter…! Of course, he looked at me funny! 

Follow our tweets @stitchandstory, #bigconnect.

A chuffed, Jennifer Chan (Founder and Director)

Read More

It was such an honour to have been invited to Somewhereto_’s...

May 25, 2013

It was such an honour to have been invited to Somewhereto_’s stakeholders show on Thursday morning, including attendees from Big Lottery Fund (BIG), various business owners, companies, brands, and investors. We were given the limelight on stage through a mini Q&A session about Stitch & Story’s woolly venture and a mock-up high street was created by The Little Big Garden design team including a giant ball of yarn, spool, and needles! Other great start-up businesses who took part in the event included Pause Magazine, Something About Elizabeth, Bluebird Tea Company and The Hip Hop Orchestra (with live art work provided by young people Morgan Davy and Valery Pannetier).

The event was to showcase just some of the fantastic work Somewhereto_ have helped over the past years including supporting entrepreneurs like S&S, as well as musicians, performers and artists, by giving them a platform/space to realise their dreams. For Stitch & Story, Somewhereto_ was there for us right from the beginning when all we had was one great idea and some beautifully knitted products. By giving us free trading space at Spitalfields Market, we were able to test our business idea and gain real customer feedback before jumping headlong into business. This subsequently gave us the confidence to turn our passion for knitting into a real business plan. We then began successfully selling through different channels including online on Etsy, Things British in Carnaby Street, as well as knitting personalised commissions via our Facebook fan page, and holding knitting classes! The ongoing support and encouragement from Somewhereto_ was so important to making all this happen, especially in today’s current economic climate.

Jen & Jennifer,
co-Founders of Stitch & Story

For the full article about the event and about Somewhereto_, click here.

Read More


Looks like you're in the . Choose another store ? Go to USA store or stay in UK store