Miffy x Stitch & Story Collection

September 12, 2018

Miffy x Stitch & Story Collection

Craft Your World With Miffy

Introducing Miffy x Stitch & Story exclusive knitting and crochet kits.

Stitch and Story has collaborated with iconic global brand Miffy to create exclusive beginner friendly knitting and crochet kits using our signature merino wool yarns, bamboo needles and hooks, and easy-to-follow patterns. Reflecting Miffy’s timeless appeal the collection includes baby & kids, adult and homeware products. The initial AW18 kits comprise a baby knit hat, adult crochet slippers and amigurumi Miffy toy.

Jenny Lam, Managing Director of Stitch & Story, said:Jen and I were both excited about creating a collection around a brand with such enduring appeal. Dick Bruna’s Miffy is so iconic, connecting with both adults and growing kids. Ever the eternal child, Miffy isn’t afraid to embrace new experiences and we wanted to reflect this joyful innocence in our Miffy collection.’

The all-in-one Miffy knitting and crochet kits, designed and packaged in London, contain everything a novice crafter needs to get started, from mastering basic stitches and techniques, to more advanced skills. Like Stitch & Story’s other craft kits, the beautifully packaged Miffy kits have been designed with the beginner in mind and contain our super soft, 100% sustainable merino wool.

Jen Hoang, Creative Director of Stitch & Story, said: ‘For most people Miffy was part of their childhood – much like learning to knit or crochet! For adults, the nostalgic memories evoked by Miffy are even greater when combined with knitting and crochet kits. We love that we’ve had the opportunity to design a kit that teaches beginners how to make their very own Miffy and takes them on a journey down memory lane.’

 

   

Suitable for both complete beginners and more experienced crafters, the Miffy knitting and crochet kits range from beginner to easy+ and are accompanied by online video tutorials demonstrating individual stitches and techniques.

With this timeless Miffy collection we invite you to discover your own unique creativity.


Leave a comment

Comments will be approved before showing up.


Also in Our Journal

Enchanted Woodlands Collection
Enchanted Woodlands Collection

May 21, 2019

'The Enchanted Woodlands collection is the perfect way to transition between knitting and crochet.'
Read More
We're popping up in Covent Garden, London
We're popping up in Covent Garden, London

May 08, 2019

Stitch & Story will be taking part in a Beauty & Retail Popup event for 3 days in Covent Garden, London and we'd love to invite you to this unique opportunity to meet, experience and shop from Stitch & Story.
Read More
6 Reasons Why We're Celebrating Our 6th Birthday
6 Reasons Why We're Celebrating Our 6th Birthday

April 02, 2019

Happy Birthday Stitch & Story!
Read More

Subscribe

Looks like you're in the . Choose another store ? Go to USA store or stay in UK store