A lovely feature on Stitch & Story’s founders’ Jen Chan and...

December 20, 2013



A lovely feature on Stitch & Story’s founders’ Jen Chan and Jen Hoang by Blogster: The Boulevardiers. Here’s a snippet of our Q&A with them:

Who’s Stitch and who’s Story in your duet? 

Our name doesn’t represent anyone but rather, an idea. Knitting is a way of embedding our creations with emotions and memories i.e. on all the careful time spent crafting; the cakes and coffee accompanied with curious minds; and the victory of finishing your hand-knitted item, quirks and all! We want every knitted project to be meaningful, whether it’s for gifting or for yourself – there’s just a great sense of achievement in having knitted an item yourself and that adds to the richness of stories behind handmade products and thus, every ‘stitch‘ knitted builds a ‘story‘…!

Knitting…how come it’s now fashionable?

Like other recent boom in household crafts such as baking and sewing, the return to needles and yarn has been seen as a wider backlash against the superficiality of modern life. While manufactured goods can be functional, durable, beautiful, even inspiring, the very fact that they are mass-produced makes them disposable. In its uniqueness, a handmade item such as a knitted item carries the imprint of its creator. The very fact that you’ve made it means no one else will be wearing the same thing as you!

Leave a comment

Comments will be approved before showing up.


Also in Our Journal

Peanuts Order Updates
Peanuts Order Updates

October 18, 2019

Good grief, we're happy to finally let you know that as one of the lucky ones who pre-ordered our SOLD OUT Peanut collection, you'll soon have your hands on your EXCLUSIVE kits.
Read More
From Concept To Creation - The Stitch & Story x Peanuts Collection Journey
From Concept To Creation - The Stitch & Story x Peanuts Collection Journey

September 24, 2019

'Our Stitch & Story x Peanuts collection captures the thrill of creating something iconic from scratch and sharing it with family and friends.'
Read More
The perfect knitting kits to introduce you to knitting this autumn
The perfect knitting kits to introduce you to knitting this autumn

September 13, 2019

Autumn is the time of year for hats and scarves, and chunky knit sweaters, in a colour palette to complement the season.
Read More

Subscribe

Looks like you're in the . Choose another store ? Go to USA store or stay in UK store