A lovely feature on Stitch & Story’s founders’ Jen Chan and...

December 20, 2013



A lovely feature on Stitch & Story’s founders’ Jen Chan and Jen Hoang by Blogster: The Boulevardiers. Here’s a snippet of our Q&A with them:

Who’s Stitch and who’s Story in your duet? 

Our name doesn’t represent anyone but rather, an idea. Knitting is a way of embedding our creations with emotions and memories i.e. on all the careful time spent crafting; the cakes and coffee accompanied with curious minds; and the victory of finishing your hand-knitted item, quirks and all! We want every knitted project to be meaningful, whether it’s for gifting or for yourself – there’s just a great sense of achievement in having knitted an item yourself and that adds to the richness of stories behind handmade products and thus, every ‘stitch‘ knitted builds a ‘story‘…!

Knitting…how come it’s now fashionable?

Like other recent boom in household crafts such as baking and sewing, the return to needles and yarn has been seen as a wider backlash against the superficiality of modern life. While manufactured goods can be functional, durable, beautiful, even inspiring, the very fact that they are mass-produced makes them disposable. In its uniqueness, a handmade item such as a knitted item carries the imprint of its creator. The very fact that you’ve made it means no one else will be wearing the same thing as you!

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